Reading guide：    eleven    On June 13, when Dr. Mai manquan, who was originally in Hong Kong, came to the live studio of Lichuang mall, he had already passed through the Customs after the expiration of isolation.    
       
       Visited many customers in succession, rushed to many shows, spared no effort to publicize ansenmey semiconductor through speeches and live Internet broadcasting, and encouraged and praised those fighting on the front line    "Decent" channel partners    ... after all, his "work ID card" is——    Vice president of distribution channels and sales and marketing operations of ansenmey semiconductor Asia Pacific    。
   
   As early as October 22, Dr. Mai and his friends set out from Hong Kong and arrived at Shenzhen Bay port    Isolation of designated hotels in Shenzhen    Then he was isolated at his friend's home in Shenzhen for 7 days. He told us that this is not the worst time. After all, we can go out and visit. We can also order some takeout we like through the app in the isolation Hotel, and even apply for home isolation.
   
   Dr. Mai said that when the covid-19 epidemic broke out at the beginning of the year, the technical and sales engineers of ansenmey semiconductor received urgent help and orders from many customers because they could not sign them    Letter of commitment of "no covid-19 virus"    In addition to the mandatory quarantine and isolation in many places, the two sides can only conduct business communication, place orders and solve technical problems through special means such as video, telephone and e-mail.
   
   These new business methods are just many multinational chip enterprises    Digital operation    A microcosm of.         After all, what everyone did not expect was that in just a few months, the epidemic swept the world, completely changed the global semiconductor supply chain structure, and changed the way of business communication and cooperation with the help of the Internet.
   
   

Source: ansenmey semiconductor

     On November 5, Dr. Mai's boss planned to go to Shenzhen, China in person    Keith Jackson, CEO of ansenmey semiconductor    , we can only regret to deliver a speech on the theme of "building a collaborative framework and accelerating global technological innovation" at the "Global CEO Summit" held by aspencore through video.
   
   His other "work ID card" is——    SIA    (American Semiconductor Industry Association, member enterprises account for 95% of the output value of American semiconductor industry)    rotating president    In November 2019, he took office immediately and has just completed one year.
   
   Keith Jackson delivered a series of key messages from SIA and Anson semiconductor on China's semiconductor market through video lectures:    Only global partners can innovate, and only innovation can change the world. Semiconductor is a global industry. No country can provide the whole industry supply chain alone. Although we are deeply affected by the epidemic, it is semiconductors that have accelerated our pace towards cure!
   
   

Figure: live broadcast topic of Lichuang mall

     Keith Jackson and SIA believe that the trade war will weaken the leading position of the United States in the semiconductor field, is not conducive to the international competitiveness of American chip manufacturers, and will hinder the share of American enterprises in the Chinese market. In terms of non sensitive chip technology and products, the United States should maintain its focus on the world    An open and inclusive attitude and pattern    。
   
   SIA's sales statistics in 2019 show that only 5% of the chip supply in the global market comes from Chinese enterprises. According to the operation data of Lichuang mall, the sales of domestic components account for about 5.9%, and the two are basically consistent.         It is understood that Keith Jackson once joined    Fairchild Semiconductor    , he served as the head of the integrated circuit division. In 2002, he became the CEO of ansenmey semiconductor. Until now, the board of directors is also very satisfied with him.    
   

   

Photo: Singapore Black Pepper Crab    

   
   Dr. Mai revealed that when Keith Jackson worked at tritech microelectronics in Singapore, his favorite dish was:    Pepper Crab    。 As for the anecdotes about Keith Jackson's unofficial motivation to acquire his old owner Fairchild Semiconductor, Dr. Mai smiled and declined, saying that I have to work at ansenmey semiconductor until I retire!
   
   

   

Figure: Dr. Mai's speech at the bimodal meeting (ascencore)    

   
   Then, on November 6, Dr. Mai made a speech at the distribution and supply chain summit the next day. He thought,    The supply chain is very important, but the demand chain is more important. The sum of the two is equal to the value chain.
   
   Although the story of the romance of the Three Kingdoms is finally divided into three parts and unified, this ending will not appear in the channel distribution industry. The whole industry will be divided into three countries. I still hope to see the scene of the romance of the Three Kingdoms. The three brothers work together!    He also put forward pertinent suggestions on the channel side    : strengthen capital, establish differential advantage (VRIO), strengthen international business ability and big data.
   
   

Figure: live broadcast topic of Lichuang mall

     At the live broadcast of 11.11 of Lichuang mall, which witnessed the birth of Tesla winners, Dr. Mai also rehearsed with the dialogue guests and hosts very seriously. He said, from“    Ansenmey semiconductor 4.20 component section    ”, to“    Lichuang mall 11.11    ”In the live show, ansenmey semiconductor is actively trying to layout and innovate the Internet, big digitization and the reform of marketing methods.
   
   He also said,    In addition to Li Chuang, he now has a new understanding of Internet enterprises such as Alibaba, Tencent, meituan and today's headlines.    

How to see the innovation and value of component e-commerce at the channel end? Dr. Mai said:    What's a good business? A good business is that it will help you make money when you sleep. This is a good business. The point is, I don't think it conflicts with traditional agents. For example, the massive customer base, user portrait, data analysis and service capabilities brought by Lichuang mall to Ansenmei through the Internet are, in my opinion, a very valuable digital economy.         In terms of business model, component e-commerce is    Standardized, fragmented and digital    Online trading and financial services; In terms of supply chain division of labor, component e-commerce covers the whole electronic information industry chain    Start, end, scatter, and blind spots    ； In terms of value creation, component E-commerce makes use of it digital technology innovation    More, faster, better, less    Boost the overall efficiency of the industry, and the digital economy is expected to grow into an indispensable part of the electronic manufacturing industry    infrastructure    。
   
   

   

Figure: live broadcast of Tesla winner in Lichuang mall           

   
   At 18:00 on November 13, sales reached a record    1.44 million yuan Tesla winner was born    At 18:15, Dr. Mai, who had just finished the live broadcast, received a fresh report from Lichuang mall    Interim report of ansenmey semiconductor "Lichuang mall 11.11"    , the above records the sales volume, number of customers, number of orders, number of models, flow and other data of ansenmey semiconductor during the "11.11" period, and the Bi Department of Lichuang is in a short period    10 minutes    Completed the core key data answer sheet, which is unimaginable in traditional distribution channels.

        According to the "white paper on China's component e-commerce" released by the "chip master" in 2020, the overall scale of China's component e-commerce in 2019 was about 45 billion yuan, accounting for only 1.5% of the 3 trillion market scale of China's components. From this figure, the digital era of China's component e-commerce has just begun, and Xiaohe has just revealed his sharp corner.

        In fact, since 2020, the component industry has entered a watershed of digital economy. Semiconductor companies, whether Europe or America, Japan and Korea, and even Taiwan and Mainland China, are actively or passively passing.    Professional media, live broadcasting platform, component E-commerce    To realize the new dissemination of technology and brand, NPI and new Internet sales methods such as samples, development boards and tools, and embrace the development of digital economy    Another revolution    , even conservative Japanese companies such as Panasonic, Roma and Toshiba are increasing their efforts to test the water of Internet marketing.

        two thousand and nineteen    In, about 300 domestic chip brands were launched on the platform of Lichuang mall. In November 2020, more than 500 domestic brands have landed in Lichuang mall, with a growth rate of more than 70%.
   
   In 2020, domestic and foreign chip enterprises such as ansenmey semiconductor, Ti, St, Anson semiconductor, Zhaoyi innovation, 3peak and Shengbang micro pay more and more attention to and embrace the digital economy innovation brought by the Internet.    From the ground floor, semiconductors are the engine and engine of all industrial and Internet revolutions.